the sales partner for your startup brand.
Your next stage of growth deserves a sales partner who's been there.
Honeyguide CPG brings partnered sales leadership, sharp strategy, and hands-on coaching to intrepid founders ready to scale, without the overhead of a full-time hire.
12+
CPG brands scaled
3x
Average revenue growth
20+
Years in the field
$200M+
In sales generated
What we do
Your Sales Team, Before You Can Afford One.
Sales Strategy & Advisory
Stop guessing what's broken. I audit your pipeline, identify the gaps, and build a revenue roadmap that actually converts; a roadmap grounded in CPG market reality. With my consultative sales style, I approach my potential partners from a place of service by first discovering where you are in your execution journey. From product development to distributor onboarding to retail pitches, I'm here to guide and walk alongside you, adapting strategy to reflect your current growth cycle.
Partnered Sales Leadership
Get a seasoned VP of Sales without the full-time cost. I embed into your business, lead your team, and own the number — so you can focus on building the brand.
Sales Coaching & Training
Your team has potential. I unlock it. From pitch refinement to handling rejection to cross-functional work streams, I train founders and sales reps to close with confidence and consistency.
Ready to build a sales engine that actually works?
Many CPG founders are throwing away money and time on bringing their brand to market, not because they lack a great product, but because they lack a great sales system. Let's fix that.
"I build relationships that generate revenue. "