What we do

Sales expertise built for the way you actually work.

Whether you need a full sales strategy, an embedded leader, or a team that is operating at peak output, Honeyguide CPG delivers the expertise without the overhead.

Project-based or retainer

Sales Strategy & Advisory

Stop guessing. Start converting.

Early stage Founders who have hit a plateau and need a clear path forward.

Most CPG founders are running on instinct and hope. I replace that with a clear, data-grounded revenue roadmap — built around your category, your channels, and your growth stage. I audit what's working, cut what isn't, and build a strategy you can actually execute.

What's included

Commercialization strategy
Full pipeline and channel audit
Revenue roadmap with 90-day priorities
Pricing and positioning recommendations
Retailer and distributor strategy
Ongoing advisory support

Ongoing fractional engagement (min. 3 months)

Partnered Sales Leadership

Senior leadership at a fraction of the cost.

Brands scaling from $1M to $10M+ who need leadership without the full-time hire.

You need a VP of Sales — but not a full-time salary, benefits package, and 6-month ramp. I embed in your business, partnering with you to lead your sales function, own the number, and build the systems that scale. You get the experience of a seasoned sales leader at a fraction of the cost.

What's included

Sales team hiring, onboarding, and management
Pipeline oversight and deal coaching
CRM setup and process design
Weekly reporting and board-level visibility
Cross-functional alignment with marketing and ops

Intensive workshops or ongoing coaching

Sales Coaching & Training

Your team has potential. We unlock it.

Founders who sell themselves, or teams that need a consistent, repeatable approach.

Great products don't sell themselves; great salespeople do. I work directly with founders and sales reps to sharpen pitch delivery, tighten objection handling, and build the confidence to close consistently. From one-on-one founder coaching to full team training programs.

What's included

Founder pitch refinement and practice
Objection handling frameworks
Discovery call and demo coaching
Sales playbook development
Group training workshops

How we work

No fluff. No lip service. Just results.

Discovery call

I start with a focused 30-minute call to understand your business, your goals, and what stage of growth you are in.

Audit & diagnosis

I dig into your pipeline, your team, your channels, and your numbers. No assumptions, just honest assessment.

Strategy & roadmap

You get a clear, prioritized plan, not a multi-page deck you'll never open. It will be actionable, specific, and built for your stage.

Execute & iterate

I walk alongside you to implement, measure, and refine. Sales is never set to autopilot. I stay in it with you.

Not sure which engagement is right for you?

Most clients start with a discovery call. We'll figure out together what your business actually needs and whether we're the right fit.

Book a Discovery Call