About Honeyguide CPG
Why the name "Honeyguide"?
Honeyguide are a group of birds from the family, Indicatoridae. One of these species, the Greater Honeyguide, is known for its synergestic relationship with humans, guiding Sub-Saharan African tribes to the nests of wild bees, feeding on the wax after honey is harvested by their human partners. In the same way, I'm here to guide you toward your brand's success. Honeyguide CPG was built for founders who are don't want to lose momentum by guessing; founders ready to grow with intention by partnering with a guide that can show them the way.
Founder & Principal Sales Leader
Tamar Hale
I've spent over two decades building and leading sales teams inside some of the most competitive CPG categories, from emerging natural brands such as GoodPop and Mason Dixie Foods to established retail players including Nestlé and Bulletproof 360. I've sat across the table from major retailers, negotiated with distributors, built pipelines from scratch, and worked in tandem with founders through their first $1M and beyond.
I started Honeyguide CPG because I repeatedly saw the same pattern: brilliant founders with exceptional products, losing deals they should have won. This is not because their product wasn't ready, but because their sales strategy wasn't. I built this agencyto change that.
My work is direct, strategic, and built around your specific stage. I don't do generic frameworks. I do the work that moves the number. I build the relationships that generate revenue.
Experience & expertise
Built on real-world results.
How I think about sales
Sales is a system built on authentic relationships.
Clarity before tactics
Most sales problems are strategy problems in disguise. I fix the foundation before I touch the playbook.
Honest over comfortable
I'll tell you what your business needs to hear — not what's easiest to say. That's what you're paying for.
Built for your stage
A $50K brand and a $5M brand need completely different approaches. I meet you where you are.
Women-led by design
Honeyguide CPG was built specifically to lean into the intuitive skills women bring to the table: community, collaboration and communication. That's not a niche, it's a commitment.
Ready to work together?
Start a conversation. No pitch, no pressure. Let's just have an honest look at where your sales strategy stands.